Obviously partnered with 22 mid-tier and macro influencers and gifted them a 8 Gloss-C Lip Glosses in order to build brand awareness and drive purchases for Honest Beauty’s product launch.

Strategy:

We built viral and interactive content by RFPing influencers pre-campaign to generate authentic and exciting campaign ideas that integrated well with each influencers’ feed and the #WhatsYourVibe hashtag theme. We used the best ideas in our creative brief to create diverse, playful, and engaging content that teases the new Gloss-C colors.

Results:

The campaign generated 389,367 views from 22 Tiktok creators with a view to follower ratio of 7.5%.