Obviously partnered with Amazon Pay to create a six month ambassador program, focusing on recruiting a diverse range self-starters to create content about their experience using Amazon Pay as an entrepreneur.
We hosted giveaways to increase engagement and boost the follower count of Amazon Pay’s new Instagram profile. @amazonpay’s Instagram following has increased by over 6,000 followers during the course of the campaign.
This program results in over 2,200,000 impressions, 5.1% average engagement rate, and over $354,000 in earned media value.
