Bumble partnered with Obviously looking to launch their first TikTok campaign.

Strategy:

To create fun, relatable content around Bumble and the difficult dating scene, 32 influencers were asked to describe what #DatingIsLike through unique and engaging content across TikTok and Instagram Reels. Each influencer was asked to interpret the #DatingIsLke hashtag to generate videos that fit seamlessly into their typical profile content.

Results:

Influencers created comedic skits, first date outfit voting videos, and comical dating story videos for the campaign. The genuine content led to an above average engagement rate and total view rate.