Converse partnered with Obviously to increase social awareness and buzz for the new Converse Chuck Taylor All Star CX, available at FootLocker, on both Instagram and TikTok. Additionally, Converse wanted high quality content that they can reuse on their social channels and wanted to drive traffic to the Converse CX product page.

Strategy:

Obviously RFP’ed influencers to come up with their own creative concepts based on the campaign details, Obviously then reviewed the creative concept submissions with Converse and finalized our list of 24 influencers to activate for the campaign.

Results:

The campaign exceeded projected campaign impressions by 56% totaling 2.3 million impressions. There was also a 1,554% return on investment, over 156 pieces of unique content created, and over 5,500 clicks to the Converse CX product page.