Ulta Beauty partnered with Obviously to onboard their first Collective composed of diverse influencers across all 50 states to tell the Ulta Beauty story as brand advocates. The goal of this year-long partnership was to increase awareness for tentpole moments, drive clicks, and create a sense of community.

Strategy:

Obviously onboarded the strongest influencers across three tiers by executing an extensive application process and maintaining relationships with the creators through MasterClasses, a Facebook group, and 12 monthly brief touch points.

Results:

As a result, our Collective created over 3,000 pieces of unique content, garnering over 14,000,000 impressions and over 26,000 clicks.