Banana Phone reached out to Obviously looking to drive sales for their product on TikTok.

Strategy:

We recruited a mixed tier of nano, micro, mid-tier and macro Gen Z influencers to incorporate the banana phone into their TikTok content.

Results:

Besides a small $2,000 ad spend, the brand ran no other marketing campaigns. From this we were able to determine the true sales lift of our campaign and were able to track 1,500+ sales from the TikTok videos.