In an effort to position Lyft as a valued community leader, our creators collaborated with various philanthropic and cultural initiatives within the Lyft family of partners. These activations, and the engagement they generated, helped reset the Lyft narrative and increase brand sentiment.
Throughout our multi-year partnership, Obviously identified and managed 733 influencers to amplify brand awareness around key moments that correlated with Lyft’s values, monthly promotions, and services including their #LyftUp program, Job Access Program, Lyft x Citibike partnership, and brand awareness around the South Beach Food & Wine Festival, among others.
The community created over 19,400,000 social media impressions with an 83% positive sentiment for Lyft, averaging a 3.2% engagement rate, and 143% return on their campaign investment.
