GENERATED OVER 5.5 MILLION VIEWS FOR FREE FIRE IN THE U.S.

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Free Fire partnered with Obviously to create brand awareness around the Free Fire game to untapped US target markets by recruiting high-quality gaming creators to produce engaging user generated content of Free Fire gameplay.

Strategy:

The team worked with 12 influencers across 3 months to create over 70 videos on YouTube & TikTok, generating over 5.5M total views.

Results:

Additionally, this campaign drove 12,700+ clicks to the app store to download Free Fire.

5,500,000
Views
12,700
Clicks to the app store
70
Unique videos created

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