Free Fire partnered with Obviously to create brand awareness around the Free Fire game to untapped US target markets by recruiting high-quality gaming creators to produce engaging user generated content of Free Fire gameplay.

Strategy:

The team worked with 12 influencers across 3 months to create over 70 videos on YouTube & TikTok, generating over 5.5M total views.

Results:

Additionally, this campaign drove 12,700+ clicks to the app store to download Free Fire.